Start Here!

Welcome to E-Mail List -> EMPIRE!

I am so excited that you're here! Please take a second to join the Facebook group and use the following vocabulary to reference as you go through the course.

ALSO! Be sure to download the e-mail list goal setting PDF below so that you can set a clear intention for how many subscribers you want to have on your email list and by what date.

Join the private, students only FB group HERE!

Questions?

E-mail Support at [email protected] with E2E HELP in the subject line.

Your Need-To-Know Vocabulary:

Freebie/lead magnet: The term I will be using interchangeably throughout this course that refers to the piece of content (PDF, worksheet, checklist, etc) that you will be offering your audience for free, in exchange for their e-mail address.

Opt-in: The area (pop-up box, button) where your audience will enter in their contact info

Cold audience: Someone who is brand new to your content- i.e. the first time someone new views your website

Warm audience: Someone in your audience who has downloaded at least 1 freebie and been through your new subscriber nurture sequence

Level 1 freebie: The first point of contact between you and your cold audience/ the first freebie offered on the home page of your website

Level 2 freebie: After someone has opted in to your level 1 freebie, they are prompted to download your level 2 freebie via the new subscriber nurture sequence.

Micro-conversion: Prompting your warm audience to take action (i.e. click here to join the free training!) which "trains" them to take action inside your emails and be rewarded with great content (so that they are much more likely to eventually click "sign up now")

Content: A piece of value given to your audience for free via a blog post, video, Instagram story, etc.

Content Upgrade: An add on to the above piece of content that your audience is required to opt-in for and join your email list in order to receive. Goes above and beyond what was offered in the piece of content.


Join the private, students only FB group HERE!


Questions?

E-mail Support at [email protected] with E2E HELP in the subject line.



E-mail List Goal Setting.pdf